Decoding | Direction
DOLO CODES
Culture | Strategy
ABOUT
Reading the myth-machine, not just the myth.
Most cultural analysis asks what a sign means. I also ask what the platform, feed, or format did to that meaning before anyone read it—an infrastructural semiotics, built across twenty years of research into digital culture, collective belonging, and consumer identity.
HOW I WORK
Close reading & discourse analysis
Of digital-culture ecosystems —platforms, comment sections, press coverage—read as primary data, not raw text for pattern-matching.
Infrastructural reading
How a platform's own architecture—ranking logic, comment structure, monetization—shapes which meanings can even surface.
Semiotic & cultural theory
Neither pure observation nor pure theorizing—codes read through nearly two decades of teaching and writing in cultural and social theory, then tested against real material.
Cross-cultural ethnography
Recruited interviews and site observation, conducted across North America, East Asia, Australia, and Europe—testing how the same question lands differently market to market.
APPLIED WORK
The Workshop, Online
Heritage menswear
Reading Restraint
Underconsumption
Crafting Trust
Digital minimalism and slow-tech
GET IN TOUCH